The company is under NDA, so we can declare only some figures without mentioning the company’s name.
A series of campaigns targeted at definite technologies. The IT company organized a conference for developers and wanted to sell a part of tickets by PPC.
90 registered participants
894 clicks
0,30 USD per click
3,6 USD
customer acquisition cost
106 164 impressions
330 USD
campaign budget
30 USD
average order value
per 1 customer
2700 USD
profit
818% ROAS
To acquire registrations for the upcoming corporate development conference to engage developers of target technologies and tell them about the company in terms of HR purposes.
Adjusted by special technologies, radius location, age, interests, occupied job positions.
1 — Facebook event with the opportunity to tick «I am going to the event»;
2 — Landing page with the registration form.
