fbpx

Cross-channel marketing strategy development for the architectural company

INTRO

Client's profile:

Majsterni is an architectural company developing exterior and interior design projects for EU and US markets. The main request was to develop a cross-channel marketing strategy with step-by-step manual guide for implementation.

DELIEVERY PROCESS

400
pages

We creatively designed the client’s strategy with Google Presentation and Power Point tools. 

1,5
months

We spent a lot of hours to immerse in the client’s business and to see the cristal bottom of it to weigh up every step.

5
professionals

5 specialists in our stellar team were working on the strategy development considering every channel within their own competency.

THE MARKETING STRATEGY INCLUDED

STEP 1.

Business Analysis

We have done an in-depth study of the business, examining its unique selling direction, the services provided to clients and how those services are packaged.

STEP 2.

Nicne competitive analysis

We have thoroughly studied the leading competitors in this niche of those regions in which the strategy is positioned, analyzed the channels they use and how often and effectively, the variety of competitors’ services and their unique selling proposition.

STEP 3.

Financial analysis

We analyzed the financial indicators of the business, such as revenue, expenses, average bill, LTV, total customer acquisition cost for the business, ROMI and ROAS, if marketing is already set up in the company. Based on these numbers, in the future, we built a conversion optimization strategy and planned budgets for advertising, SEO and other channels.

STEP 4.

RFM analysis

This is a financial analysis based on three indicators — Recency, Frequency, Monetary — which is carried out by using the customer base from CRM. We have identified the main customer segments in which we are most interested: orders for large sums, frequent orders and the elapsed time of the last order. Based on the data obtained, we have formed upsell and cross-sell strategies for retention marketing.

STEP 5.

Target audience
segmentation

The company did not have any clear segmentation of its audience. We identified the most and least priority customer segments, for which we later built a digital cross-channel strategy.

STEP 6.

Customer journey map
and Marketing Funnel

As one of the strategy blocks, we built a customer journey map with entry points to the marketing funnel, touch points to lead generation action. We have shown all possible customer paths in the form of mental maps.

STEP 7.

Cross-channel strategies

We have outlined strategies for each channel — on-page and off-page SEO, PPC and using a variety of platforms, SMM, email newsletters and chatbot funnels to get leads; within each channel, we conducted a competitive analysis, and made content plans.

STEP 8.

Estimating and planning
budgets

We estimated budgets for each channnel for the next 6 months and a year.

Would you like to glance at the marketing strategy development workflow?

If you are still not sure for what you need a marketing strategy and how it looks like, please send us your request and we will showcase our example strategy and explain every stage there.

Let’s talk about it.

Order the service