A marketing strategy
is a tactical plan of action.
As a result, you receive clear instructions for business development with ready-made tasks - take it and do it.
It often happens that a business has been operating on the market for a long time, but all its attempts to find its client are carried out blindly — the business offers its product/services to everyone and sounds very broad. In contrast to this approach, an integrated marketing strategy allows to test a number of hypotheses in order to determine the most perspective segments of your target audience and choose the correct positioning.
You need to understand where to move in order to find your customers and occupy your niche. For this, the segments of the target audience are identified that are most interested in the USP of the business. A comprehensive strategy allows you to determine the most profitable channels for presenting the business to each segment, think over a product or a map of the customer journey from the entry point to the conversion point, outline a marketing plan for the first 6, 12 months, goals and KPIs for measuring results.
We investigate customer objections, mission, vision, company values, key message and USP, SWOT analysis. Identifying business pain points.
We select 5-10 competitors per region. We study their advantages and disadvantages, what kind of work they have in their portfolio, what channels they use to attract customers, an approximate estimate of their budgets for advertising and marketing, how deeply and well they work out each channel (SEO, SMM, PPC, PR, CRM, Emailing, Chat-bots, SMS), marketing staff, their audience segments, SWOT analysis for each.
Knowing the portrait of the end customer helps to hone the strategy, set up targeting and generate special commercial offers. It is thanks to the allocation of target audience segments that it is possible to attract the most interested customers through various marketing channels, which in combination increases the effectiveness of marketing and makes all marketing activities less costly. You need to know your client by sight.
To find out how the ready-made digital marketing strategy looks like, order a free consultation and we’ll show you everything.
We create a marketing plan for each channel, make detailed tasks to a programmer, copywriter, designer (if these specialists are provided on the customer’s side), train them what to do to implement our strategy and how to manage it. The approach is suitable for small businesses and startups that are limited in their marketing budgets. We develop detailed tasks for the implementation of a marketing strategy for each month — they execute everything very accurately, according to each item. The control over the execution lies entirely on the customer and depends on the responsibility of the hired persons.
We create a marketing plan for each channel and execute it completely ourselves. We dedicate specialists for each type of work within the strategy (designer, copywriter, programmer) and execute tasks according to the monthly plan. The customer gets a dedicated project coordinator who manages the implementation process, checks quality and compliance with the requirements in the tasks and reports the status and results to the customer.
