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Digital Marketing Strategy Development

A marketing strategy is a tactical plan of action.

As a result, you receive clear instructions for business development with ready-made tasks - take it and do it.

Liner
REASONS

When to order
marketing strategy

Long-standing business, but no general vector

It often happens that a business has been operating on the market for a long time, but all its attempts to find its client are carried out blindly — the business offers its product/services to everyone and sounds very broad. In contrast to this approach, an integrated marketing strategy allows to test a number of hypotheses in order to determine the most perspective segments of your target audience and choose the correct positioning.

New Business
or Startup

You need to understand where to move in order to find your customers and occupy your niche. For this, the segments of the target audience are identified that are most interested in the USP of the business. A comprehensive strategy allows you to determine the most profitable channels for presenting the business to each segment, think over a product or a map of the customer journey from the entry point to the conversion point, outline a marketing plan for the first 6, 12 months, goals and KPIs for measuring results.

Presentation
to the investor

According to statistics, 70% of startups are phased out without ever turning into a profitable business. This is because the market demand was not researched before the launch. Everyone, even a venture investor, tries to minimize risks by giving preference to thoughtful projects. The marketing strategy will show the investor which way to go when developing, how clients will find the project, what budgets to invest in order to achieve such and such a revenue, when the project will pay off and what profit to expect.

Performance marketing focus

We think over a strategy aimed at results. To do this, we study the financial performance of the company, conduct an audit, identify bottlenecks, and optimize marketing processes.

Cross-channel marketing

The introduction of all kinds of traffic channels allows you to generally reduce the cost of customer acquisition (CAC). After testing them, you can adjust the strategy by reallocating budgets to the most promising channels, determine the exact budgets to achieve the desired amount of revenue and the number of applications.
STAGES

COMPONENTS OF A MARKETING STRATEGY

Stage 1.

Business Analysis

We investigate customer objections, mission, vision, company values, key message and USP, SWOT analysis. Identifying business pain points.

Stage 2.

Financial analysis

We find out the existing marketing KPIs such as customer acquisition value, traffic, conversion rate, bounce rate, average order value, customer objections, company’s mission, key message and unique selling proposition (USP).
Stage 3.

RFM analysis

We analyze the existing customer base according to the LTV cycle, we work with CRM and any other base. We identify the most profitable customer segments, formulate retention and reactivation strategies for each of them.
Stage 4.

Competitive analysis

We select 5-10 competitors per region. We study their advantages and disadvantages, what kind of work they have in their portfolio, what channels they use to attract customers, an approximate estimate of their budgets for advertising and marketing, how deeply and well they work out each channel (SEO, SMM, PPC, PR, CRM, Emailing, Chat-bots, SMS), marketing staff, their audience segments, SWOT analysis for each.

Stage 5.

Client’s Avatar and Target Audience

Knowing the portrait of the end customer helps to hone the strategy, set up targeting and generate special commercial offers. It is thanks to the allocation of target audience segments that it is possible to attract the most interested customers through various marketing channels, which in combination increases the effectiveness of marketing and makes all marketing activities less costly. You need to know your client by sight.

Stage 6.

Promotion Channels

Identification of the niche and the most relevant promotion channels for groups of the target audience. Each business is individual. One tool works better for one niche, another niche has a completely different toolkit.
Stage 7.

Touch Points and Marketing Funnel

The study of traps of attention of potential customers through various channels. Formation of a client’s travel map from the starting point of involvement to the final product/service.
Stage 8.

Targets and Tasks

This is about how and for what exactly we are going to attract a certain group of the target audience. The tasks can be different: enhancing a site and brand awareness (to inform and involve an affinity audience), attracting traffic to the site (to push in-market audiences to the intention), and close the transaction (work with custom intent audiences).
Stage 9.

Estimating and planning budgets

Creation of a marketing plan for the first 6, 12 months. We form tasks.

Develop Digital Marketing Strategy
for your business

To find out how the ready-made digital marketing strategy looks like, order a free consultation and we’ll show you everything.

TEAM

They work on
your marketing strategy

Marketing strategist

Communicates with the client, builds the main direction of the strategy, delegates tasks to the rest of the team.

SEO specialist

Conducts an SEO audit, studies competitors’ websites in search results, collects and clusters semantics, builds a plan for website promotion in search.

PPC Specialist

He studies advertising campaigns of competitors, builds hypotheses for testing for targeting target audience segments, sets up advertising campaigns.

PR manager

Builds a strategy for promoting business in the media, selects thematic sites, makes a selection of topics for coverage.

SMM specialist

Develops a strategy for promoting a business in social networks, weighs the potential for monetizing a product / service via social networks.

Content marketer

Forms the concept of a corporate blog, lead magnet strategies, writes ad texts for advertising campaigns.

Email Marketer

Creates a thread of letters and thinks over mechanics for retaining and reactivating the customer base.

Web Analyst

Creates a grid of events to track on each channel in Google Analytics.
TOOLKIT

CHANNELS THAT BUILD A FUNNEL

SEO

Google Search Ads

Facebook & Instagram Ads

Google Display Network

YouTube
Ads

Google Shopping Ads

Facebook Shopping Ads

Yandex Direct Network

Yandex Search Ads

deployment

IMPLEMENTATION OF THE STRATEGY

1

From your side

We create a marketing plan for each channel, make detailed tasks to a programmer, copywriter, designer (if these specialists are provided on the customer’s side), train them what to do to implement our strategy and how to manage it. The approach is suitable for small businesses and startups that are limited in their marketing budgets. We develop detailed tasks for the implementation of a marketing strategy for each month — they execute everything very accurately, according to each item. The control over the execution lies entirely on the customer and depends on the responsibility of the hired persons.

2

From our side

We create a marketing plan for each channel and execute it completely ourselves. We dedicate specialists for each type of work within the strategy (designer, copywriter, programmer) and execute tasks according to the monthly plan. The customer gets a dedicated project coordinator who manages the implementation process, checks quality and compliance with the requirements in the tasks and reports the status and results to the customer.

Order the service