VICTORIA SUVOROVA is a professional stylist-imagemaker who wanted to start her business in Instagram. Therefore Victoria needed to acquire the target audience, first subscribers with whom she could work further.
0,13 USD per click
0,25 USD customer acquisition cost
women of 35-40 years old are the most active target audience
Followers acquisition to the completely new account. Moreover, the client didn’t know her target audience, she wanted to clarify it precisely by conducting the research, and work with the keynote focus segment is known (age range, country, interests) further.
We adjusted the targeting by liked pages, countries, age, gender, interests, income. Added to this, we gathered the audience from competitors’ pages and set ads for them to propose subscribing the alternative.
Video formats and slides, A/B testing on the better visualization. We prepared all designed frames for the video and slides. As A/B testing showed, both visual images were equally effective — 48 and 52%.