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Enhancing a number of followers for stylist’s Instagram business

INTRO

Client's profile:

VICTORIA SUVOROVA is a professional stylist-imagemaker who wanted to start her business in Instagram. Therefore Victoria needed to acquire the target audience, first subscribers with whom she could work further. 

RESULTS

400 subscribers

774 clicks

0,13 USD per click

0,25 USD customer acquisition cost

women of 35-40 years old are the most active target audience

100 USD
campaign budget

The anatomy of the campaign

Element 1.

Goals

Followers acquisition to the completely new account. Moreover, the client didn’t know her target audience, she wanted to clarify it precisely by conducting the research, and work with the keynote focus segment is known (age range, country, interests) further. 

Element 2.

Targeting

We adjusted the targeting by liked pages, countries, age, gender, interests, income. Added to this, we gathered the audience from competitors’ pages and set ads for them to propose subscribing the alternative. 

Element 3.

Promoted Formats

Video formats and slides, A/B testing on the better visualization. We prepared all designed frames for the video and slides. As A/B testing showed, both visual images were equally effective — 48 and 52%.

Instagram ads were set up very quickly. I really liked the creative banners for ads — there were many options that were tested for the best one in the advertisement. As a result, the price for attracting one client was incredibly fair. With such a return, the advertising campaign turned out to be quite inexpensive.

VICTORIA SUVOROVA

Stylist-imagemaker

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