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Google Search Advertising

Every day, people make about 3.5 billion queries on Google Search. All over the world, people seek information, shop online, compare prices, plan routes or just explore something new.

WHAT WE DO

PLACEMENTS WITHIN GOOGLE SEARCH ADS

What Do Google Search Ads Include?

As part of the Google Search Network, your ad may appear not only on Google Search but also on Google Maps (including the mobile app), or even on non-Google search partner sites. You can also add the Google Display Network, which allows your ad to reach Google partner sites.

STATISTICS

A FEW CURIOUS FACTS

1 %
searches made on desktops are done via Google
1 %
product searches start on Google
1 %
“near me” searches done via desktop and tablets result in store visits
1 %
“near me” Google searches done via mobile result in a store visit
STAGES

Our Workflow To Provide The Service

Business Analysis

This is a thorough study of your business value (service advantages, product mission). We offer you to answer a few of questions about your business and conduct the final interview to clarify some points.

KeyWord Strategy

We make research of all relevant keywords according to your business field, split them into key groups that will fit future ad groups. One group can contain about 5-10 keywords on average. There are one and more keyword groups in the campaign. The number of such groups impact on the total price.

Unique Selling Proposition

The aforementioned business analysis and keyword research help us to understand how to form a unique selling proposition to precisely cover  demands of your customers.

Snippet Content

After the client determines the number of keyword groups within the negotiated budget, we create a task with chosen keywords for writing titles and descriptions.

Ads Campaign Setting

We set a campaign for your business goal in the Google Advertising tool (former Google AdWords) and integrate Google Analytics and Google Tag Manager for tracking results. You can set campaign for a definite period of time or within the budget for faster clicking.

Reports

We share an access to your campaign account where you can monitor all results in real time, while the campaign is being shown.

Set your ads in Google Search

BRAINSTORM

APPROACHES FOR ADS

KeyWords

Creating lists of relevant keywords is difficult and time-consuming work. The fast-growing popularity of voice search and voice assistants in smartphones has seriously influenced users’ search and find the things they need: the campaign is set by keywords relevant for the previous 3 months, so these keywords can be changed further. That is why this strategy requires permanent reconsideration.

Dynamic Ads

Nowadays, people are increasingly using search in a completely new context: 15% of all Google’s daily queries are gathered for the first time. The manual setting of keywords in these conditions becomes not so precise as far as the opportunity to attract a client could have already been missed. The dynamic search ads give an innovative approach to create adverts with automatically-generated titles based on the existing content of your website pages.

ARTIFIСIAL INTELLIGENCE TECHNOLOGY

How Dynamic Search Ads Work

1. You define your site’s landing pages, daily budget, and ad template.

2. A customer enters their request in Google Search.

3. If the site has content relevant to the request, Google dynamically generates an ad title and a link to the most appropriate page on your site.

Using Google’s search technology, dynamic search ads index your site and determine how your offer matches your query. If the search query matches the index, the dynamic search ads feature will automatically create a personalized heading and destination URL, and then add a dynamic search ad to your Google ad auction based on your template. Just create a description in the template, the rest will happen automatically based on the user’s search query.

Toolkit We Use
Ads
Gtm
Ga
TIME AND COST

HOW MUCH AND HOW LONG IT TAKES

Fraktalnaya Galaktika Chastitsy Niti Kosmos 98550 1366x768a

1-2 weeks

Preparation time regarding of the number of utilized keywords

100

Payment for setting a campaign (up to 10 ad groups)

150

Recommended minimum monthly budget for a campaign

15%

Monthly payment for a campaign support (% of campaign budget)

Order the service