Fast Domain Rating growth
The domain is still growing. However, the website reached 25 DR for 3-4 months from scratch, being a completely newly-registered domain without any history.
RARA AVIS GROUP is a manufacturer of wedding dresses, located in Belarus and having 220 dealer’s shops with its collections in 24 countries: France, Italy, the USA, the UK, Canada, New Zealand, Australia, Greece, Cyprus, Germany, Mexico, Poland, Lithuania, Latvia, China, Czech, Spain, Serbia, Slovakia, Morocco, Qatar, Ukraine, Kazakhstan, Russia.
STEP 1.
The customer created a new site on a completely new domain. Prior to this, the customer had 3 other domains where the wedding collections were fragmented — the new site united all the collections in one place. Our task was to use the already accumulated link mass of the previous domains and configure redirection to new alternative pages in order to transfer the linking mass of the previous 3 domains to the new one. All 301 redirects were listed in the Google spreadsheet which was given to the company’s in-house programmer.
STEP 2.
Then we compiled a deep database of search queries and worked out the semantic core for the site. We clustered queries into groups, which allowed us:
STEP 3.
We have prepared optimized texts in Title and Description meta tags for each collection and each model of the wedding dresses.
STEP 4.
We carefully studied all the advantages of Rara Avis Group over other manufacturers of wedding dresses on US and EU markets and composed a yummy text to convince a potential dealer to order a wholesale supply of dresses.
The domain is still growing. However, the website reached 25 DR for 3-4 months from scratch, being a completely newly-registered domain without any history.
As the table shows, the biggest share of traffic comes from the USA (18,5%) and spread between European countries (33,2%).
Google can define most popular and informative pages and form rich snippets by adding extra URLs to the searched page. This happens due to micro formats and meta tags on pages.
ARGO NAVIS will make sure that your website follows all SEO requirements from Google and assist you with migration from one domain to another.
