SEM is encrypted as Search Engine Marketing, which means several initiatives to make the site visible in search engine results. As opposed to SEO, SEM is aimed at promoting the site to the top of the search engine results page (SERP), competing with many other sites by definite queries. Since the new BERT algorithm was launched by Google in 2019, some ranking factors were revised. However, the linking mass and thoroughly-elaborated semantic core with topical keywords are still imperative.
Get to know the Health Score and Domain Authority of your website
to understand if you need the SEM-strategy
LSI means Latent Semantic Indexing. This is the way of building the queries map with related topical keywords (synonymous) and near-semantic phrases. The methodology helps to form the relevant keyword structure according to the aforementioned new Google algorithm.
We search trusted sites-donors for pasting backlinks within the client’s business area, define the budget and negotiate the link and article placement with chosen media.
media websites of tech, retail and general topics in our base
Domain Rating of websites from our base for link building
price for publishing an article/link on the website from our base
Exploring Domain Ranking, quality of linking mass, main keywords they are ranked, merits and demerits, steps which we should do to overtake them.
Gathering relevant keywords, clasterising them by groups, eliciting main keywords for service/product pages, category pages which consist the main semantic core of the site. Creating groups of related keywords.
Gathering additional keywords which could attract traffic to the blog of the site. Creating a map of anchors for linking on website pages.
Creating a map of anchor keywords to paste them on the chosen media websites in the way to write an article or just to publish the backlink naturally in the existing content.
We gather donors with good ranking parameters: Domain Ranking, quality of linking mass, white websites without bans. All donors are related to your topic.
We get in touch with media chosen in the link building map and negotiate the conditions for just pasting a backlink or writing an article with the backlink.
