SEM-strategy. Link building

SEM is encrypted as Search Engine Marketing, which means several initiatives to make the site visible in search engine results. As opposed to SEO, SEM is aimed at promoting the site to the top of the search engine results page (SERP), competing with many other sites by definite queries. Since the new BERT algorithm was launched by Google in 2019, some ranking factors were revised. However, the linking mass and thoroughly-elaborated semantic core with topical keywords are still imperative.


Why You need Search Engine Marketing

1 %
the websites ranking in the top results of Google have at least one external link
1 %
all online activities start with a search engine
1 %
all website traffic comes from organic searches
1 %
SEO-generated leads are converted into sales

Get to know the Health Score and Domain Authority of your website
to understand if you need the SEM-strategy


1. LSI-semantic core

LSI means Latent Semantic Indexing. This is the way of building the queries map with related topical keywords (synonymous) and near-semantic phrases. The methodology helps to form the relevant keyword structure according to the aforementioned new Google algorithm. 

  • Elaborating the LSI-semantic core for main pages (services, products pages, info pages).
  • Creating extra topical queries that can be used for attracting traffic to the blog.
  • Creating LSI anchor-links (text which we tick as hyperlinks on the site)
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Teamwork And Success Concept

2. Link building

We search trusted sites-donors for pasting backlinks within the client’s business area, define the budget and negotiate the link and article placement with chosen media.

  • Forming LSI anchor-backlinks within the link building strategy.
  • Gathering websites for placing articles with backlinks.
  • Negotiations with media about backlinks placement.



media websites of tech, retail and general topics in our base

1 + DR

Domain Rating of websites from our base for link building

1 $

price for publishing an article/link on the website from our base


What we do within SEM