Having a website does not guarantee business visibility for potential customers. When creating a site, you need to clearly understand its purpose. If you do not follow the SEO recommendations, the site will not be visible on the search engine results page (SERP), and the business can get customers only through a direct link, which significantly limits its potential audience. To prevent this from happening, it is very important to adapt your website to SEO. The further Search Engine Optimisation (SEO) requires a preliminary site audit, which can be divided into several stages. After that SEO specialist creates the list of issues and recommendations which are implemented within the optimisation stage.