Facebook and Instagram have already become the leading social media platforms that are attractive for small, medium and large businesses. These media give a batch of promotion tools and allow them to introduce content in the way most relevant to the particular target audience, so that many branded manufacturers, tech companies, service providers, retailers use Facebook and Instagram as an extra basis for presenting commercial proposals and building new marketing funnels.
Stories look like a big full-screen photo or video banners of the 9:16 size. They are shown while a user is looking through friends’ stories and have a limited time-duration — 20 seconds in length.
Stories in Messenger are not so popular as Instagram’s or Facebook’s ones, however, the opportunity is and your ad will be shown while users are watching stories from their contacts.
Instagram Stories reached a name of the second-rate feed for the social media. Users watch stories as equally as feed. Among such flow your ad-story can be shown within 15 seconds. The size is 9:16.
Sponsored ads are shown in the general feed between other posts and look like naturally. Thereby, the ad isn’t percepted obtrusive. Possible sizes are 4:5 and 1:1.
As well as in Instagram, ads in Facebook news feed reminds natural posts. From the first eye it is difficult to distinguish them from ordinary feed. The only difference is that the ads are shown to the audience targeted in ads settings. Allowed formats are 4:5 and 1:1.
Ads on the Audience Network are shown in third-party mobile apps and mobile websites in the format of native ads and banners. The ad image may show up differently in other apps and websites.
Your ad can be shown as a small block between search results.
Marketplace is a special place for developers who can improve your Facebook page by integrating new apps.
The ad is shown in the list of charts in Messenger and can be rolled out by click.
On the PC version, Facebook interface has a right sidebar where there is a place for your ad.
Before making the first steps for advertising, we thoroughly study the advantages and disadvantages of your business, define your target audience and split it into several client avatars. A similar study helps us to prepare a more targeting commercial proposal, which reduces the bounce rate and increases the conversion of the ad in general.
After we know your target audience well, we can form a better unique selling proposition for each type of your client avatars. Here, we elaborate the strategy for promoting your products/services within the chosen types. We suggest the advertising idea and elaborate the concept.
Our designer draws necessary graphics or adapts the photos given by you for ads. You get a visual concept of your future advertising campaign across different formats and placements chosen.
The PPC specialist sets your ads in Facebook Business Ads Manager. You can see the ongoing results of your ads in Facebook Business as well, by going there through your Facebook managing account. Ads in Instagram, Facebook, Messenger and mobile apps are set and managed in the Facebook Business tool.
Here are examples of campaigns with low budget or testing budget to clarify the further possible profit and calculate customer acquisition cost (CAC). No matter whether the business is big or small, the first step is to understand possible CAC, and it can be different depending on the business area.
A series of campaigns targeted at definite technologies. Two of them are on the screenshot. The client organized a corporate conference for its in-house developers and wanted to invite specialists outside to the rest 30 places.
Results:
294 clicks, 33 440 impressions,
30 registrations.
Customer acquisition value — 3,6 USD.
Goals: to acquire registrations for the upcoming corporate development conference to engage developers of target technologies and tell them about the company in terms of HR purposes.
Targeting: adjusted by special technologies, radius location, age, interests, occupied job positions.
Collaboration: under NDA
Budget: 110 USD
Placements: Facebook, Instagram, Messenger
Promoted Campaigns:
1 — Facebook event with the opportunity to tick «I am going to the event»;
2 — Landing page with the registration form.1
Our help to a new Instagram account of the professional stylist and image-maker to acquirer the target audience.
Results:
400 followers, 774 clicks, 0,13 USD per click.
Customer acquisition value — 0,25 USD.
The research showed that the most active target customers are women of 35-40 years old.
Goals: to acquire followers to the completely new account, make research and elicit the most relevant customer’s avatar (age range, country).
Targeting: adjusted by liked pages, countries, age, gender, interests, income.
Budget: 100 USD
Placements: Instagram
Promoted Campaigns:
Video formats and slides, A/B testing on the better visualization. We prepared all designed frames for the video and slides. As A/B testing showed, both visual images were equally effective — 48 and 52%.
Preparation time regarding of the media files availability
Payment for setting a campaign (we also made all necessary graphics for the chosen formats)
Monthly payment for a campaign support
Recommended minimum monthly budget for a campaign to get more tangible results
