Bumper ads are six-second non-skippable in-stream ads that provide reach, frequency, and brand awareness. They are the building blocks for any successful ad campaign on YouTube and complement the TrueView in-Stream ads. The challenge is to put the main idea and the unique selling proposition in 6 sec. They are also the best optimized for mobile devices and are the most clickable video ad formats.
Duration: 6 sec
Placement: at the beginning, in the middle or at the end of another YouTube video; on websites and in applications of Google Video Partners
Bidding approach: cost-per-thousand impressions (CPM)
Marketing objective: Awareness
Advantages: 25% to 40% cheaper than TrueView in-Stream with click-per-view (CPV), enable you to reach more users than with any other YouTube format.