YouTube is the most popular video platform in the world. 1.9 bln users all over the globe is an impressive figure! Moreover, the audience presented on the platform is quite versatile, for any industry. These facts make YouTube the most attractive to advertisers.
YouTube offers a wide range of video ad opportunities. Advertisers can choose a skippable or non-skippable ad placement in the video stream as well as a clickable ad in the YouTube interface.
Bumper ads are six-second non-skippable in-stream ads that provide reach, frequency, and brand awareness. They are the building blocks for any successful ad campaign on YouTube and complement the TrueView in-Stream ads. The challenge is to put the main idea and the unique selling proposition in 6 sec. They are also the best optimized for mobile devices and are the most clickable video ad formats.
Duration: 6 sec
Placement: at the beginning, in the middle or at the end of another YouTube video; on websites and in applications of Google Video Partners
Bidding approach: cost-per-thousand impressions (CPM)
Marketing objective: Awareness
Advantages: 25% to 40% cheaper than TrueView in-Stream with click-per-view (CPV), enable you to reach more users than with any other YouTube format.
