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YouTube Video Advertising

YouTube is the most popular video platform in the world. 1.9 bln users all over the globe is an impressive figure! Moreover, the audience presented on the platform is quite versatile, for any industry. These facts make YouTube the most attractive to advertisers.

WHAT WE DO

ADVERTISING CAMPAIGN LAUNCH ON YOUTUBE

Wide Choice For Creatives

YouTube offers a wide range of video ad opportunities. Advertisers can choose a skippable or non-skippable ad placement in the video stream as well as a clickable ad in the YouTube interface.

STATISTICS

Fascinating figures

0 %
people who use Google search are also on YouTube
0 bln
users all over the globe
0 bln hrs
videos a day YouTube users watch, more than Netflix and Facebook video combined
0 %
YouTube views come from mobile devices
FOOD FOR THOUGHT

VIDEO FORMATS AND PLACEMENTS

A limitation
presents an
opportunity
The most challenging format

1. Bumper Ads

Bumper ads are six-second non-skippable in-stream ads that provide reach, frequency, and brand awareness. They are the building blocks for any successful ad campaign on YouTube and complement the TrueView in-Stream ads. The challenge is to put the main idea and the unique selling proposition in 6 sec. They are also the best optimized for mobile devices and are the most clickable video ad formats.

Duration: 6 sec

Placement: at the beginning, in the middle or at the end of another YouTube video; on websites and in applications of Google Video Partners

Bidding approach: cost-per-thousand impressions (CPM)

Marketing objective: Awareness

Advantages: 25% to 40% cheaper than TrueView in-Stream with click-per-view (CPV), enable you to reach more users than with any other YouTube format.

CREATIVITY IS THE KEY

The Best Examples of Bumper Ads From YouTube