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Website development for stylist-imagemaker

INTRO

Client's profile:

Suvorova Victoria is a professional stylist-imagemeker who needed custom website development with creative design which matches her brand colors and business idea. The creative landing page should respond to SEO requirements and be relevant to engage paid traffic.

DELIVERED SERVICES

FRONTEND - WEBSITE DEVELOPMENT

  • Designing a website mockup and drawing it.
  • Programming the designed frontend part in WordPress CMS.
  • Filling in the content.

BACKEND - SERVER AND HOSTING

  • Domain name registration.
  • Hosting registration.
  • Setting up an SSL certificate.
  • Installating a WordPress CMS theme and then cusomizing the theme.
  • Configurating basic plugins.

WEBSITE OPTIMIZATION and Analytics

  • Gathering the keyword semantics for the services and varnishing landing pages accordingly.
  • Setting up Google Analytics and combining it with Hubspot CRM.

CRM AND LEAD FORM INTEGRATION

  • Integrating the landing page with Hubspot CRM.
  • Integrating Facebook Messenger as a lead generating form on the landing page.

The main issues we resolved

STEP 1.

We designed a concept of the future website

We develop a brandbook and identity for Victoria’s business according to which we develop all social pages and viisit cards. So that the website must have the same style.

STEP 2.

Development on WordPress

The client wanted the website to have a custome design and no way was developed by template. So, we created a custom special mockup.

After that, we run the concept on WordPress CMS.

STEP 3.

Business research

We analyse the business position, unique selling proposition, made a segmentation for target audience. 

STEP 4.

Keywords research

We gathered full semantics for the client’s services and made the future website structure, where every page has its personak list of keywords for Title, Description, H-tags and just body-text.

STEP 5.

Filling in the website with content

After investigating the business and its operation, we wrote the content for the landing page.

STEP 6.

Integrating Facebook Messenger

We decided to create Facebook Messenger as a lead form where clients could ask questions and get in touch with the imagemaker. We did it as far as Victoria had actively used Messenger for chatting with clients, so it seemed a perfect way to help her to use the convinient way of communication.

Does your business require a new or upgraded website?

Thinking of development of the website for your business? Let’s talk about it.

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